During the past months i found myself slowing growing interests for motion and filmaking. I wrote a couple of screenplays. I guess it’s just natural evolution from writing TV Ads. Then again it might just be a phase who knows. Anyway, i came across this spot directed by Guy Ritchie for Nike. Take to the next level. I like the concept, the CW as expected delivered quality stuff. Ritchie’s perspective on that brief is quite cool, simple and effective.