One of the latest trend(not really but…) for advertising shops is to defend a cause [getting into that whole philantropist, voluntary, I want-to-instruct-people about something that caught my eyes] another way of attracting new accounts by showing that we are humanitarian and (yes) we care about giving back.
Whatever the motives, some pretty amazing work got put out lately, creating a lot of on the internet. First of was Ogilvy with Polar Bears, a very touching video shoot in the street of NY, based on an original idea from Joshua Allen Harris. Nicely directed with plastic made polar bears(i think, at least that’s how i would have made them to create that effect) true show stopper in the street.
Then we have something more recent with McCann Erickson for the Portuguese environmental group Quercus . Pretty nice execution, also very touching.