Dreft X Leo Burnett = Fashion 101

Leo Burnett Brazil through this campaign for Dreft demonstrated one of fashion’s key insight on being relevant: Fashion always returns. Thus the copy “Fashion always returns. Take care of your clothes. Dreft.” Simply awesome!

For the record i don’t think anybody can mess with brazil in this ad game right now. Then again, if advertising was a blood sport…I would be Jean-Claude Van Damme. (looool) Just saying.

Here’s the full credit:

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn

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