Leo Burnett Brazil through this campaign for Dreft demonstrated one of fashion’s key insight on being relevant: Fashion always returns. Thus the copy “Fashion always returns. Take care of your clothes. Dreft.” Simply awesome!
For the record i don’t think anybody can mess with brazil in this ad game right now. Then again, if advertising was a blood sport…I would be Jean-Claude Van Damme. (looool) Just saying.
Here’s the full credit:
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
- Brazilian flavor of creativity (adpunch.org)