Cadbury Boost X GPY&R Melbourne= Smooth Pants

Cardbury Australia is sporting a new campaign that’s nothing less than fantastic. Featuring a helpless, low self-esteem college student and a 6 foot tall chocolate bar as roomates. “Epic” stories i tell you.

There are five ads in the series and this is my favorite of the five:

Study Buddy:

You can watch the rest here :

Full Credits:

ECD: Ben Coulson

Art Director: Chris Northam

Copy Writer: Simon Bagnasco

Agency Producer: Romanca Jasinski

Production Company: Revolver

Director: Tim Godsall

Exec Producer: Michael Richie

Producer: Georgina Wilson

Editing: The Editors

Group Account Director: Mike Napolitano

Head of Planning: Kate Smither

Head of Digital Planning: Luc Wiesman

Social Media Manager: Zac Martin

Clients: Mike Busutill, Kate Watson, Trevor Newman

Media Agency: Carat


Share your opinion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s