DDB Paris + SNCF = Flash mob 2.0

When people talk about flash mobs i always try to tell them it has to be totally unexpected and also it has to connect with the audience while meeting set objectives. The problem is many people try to do flash mobs without being original or without flair…Do your research people!

Anyway, here’s a example of a flash mob that succeeded in conveying the Voyages-SNCF message.

Welcom Sylvie

Also to going even further then also do “bon voyage” segment. So whether you’re coming into or leaving Paris, this a trip that SNCF customers will never forget.

Aurevoir Fabien

Welcome Aurelien

By the way i’m organizing a flash mob for Halloween in Norman, it’s going to be epic!

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