Coup de coeur for this commercial. Remember when we talked about slow motion, freeze time and how it will change the industry this year? Well looks like i was right…well maybe it’s still too early for you to make up your mind on the topic. (my predictions are most often time right, i have the track record to prove it). Anyhow.
This is a spot for the new mini family, and let me tell you those cars are fancy looking. This commercial is going be showing in 3D in the coming months in theaters across the world. The execution is well done, but i think that they didn’t invest enough time in the side story, some where kind of half-assed. Sad. The commercial came out well. Good job. 2011 the year of the slow motion/ time freeze/still motion. Remember where you heard it first.