Fallen Angels

Hello World,

Axe is at it again, and it looks like this time even Angels will fall. I really like that this year everyone is taking their storytelling to next level. I feel like commercials more than ever have ascended into the short feature arena.

This commercial, like the Hyunday superbowl ad is trying to give the audience more in a short amount of time. Done right, it’s amazing what you can get off your audience: tweets, updates, buzz you name it. So make the most of it. Enjoy



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