This is the third and final part of our 3 part series case study on “What does E3 2001 means to Advertising?.” Hope you like it. Enjoy.
The controller has two cameras. Front and back. I see great opportunity for realtime augmented reality applications. Like you could download some of your favorite Mario or Zelda outfits or accessories and put those images over your friends and family and snap a picture that would go to your favorite social medium. Cool? Meh. How about (far fetched) an Ikea Avatar game allowing to digitally pimp you house (always wanted to use that sentence) in real time with price and location information…? Now we’re talking.
NFC (Near Field Communication) technology all the way. Which takes me back to the movie streaming experience. You could be watching a movie and dynamically receive the commercial on the controller instead of the TV. Cool? I think so. Why? doesn’t take away from the current viewing experience. Now, note that it’s a controller. (So?) Endelss advergaming possibilities. (yes Endless) instead of beaming ads, you can beam mini games based on your products. (Interactive+educational+brand awareness+community=Sucess) This little piece of hardware has the potential of taking transmedia storytelling to the new heights. Actually i don’t even think we’re ready for how high this puppy can take us.
QR code integration is also another alternative. You could wrap dowlable gaming content with you brand (sponsored by X) and plant a QR code at the bottom of the screen. This can then be scanned with the controller’s camera and feed the content directly to the controller (call to action included). There’s so much to do with this guy i’m kinda of scared to keep going. So i’ll stop there and keep the rest for the Freelance opportunity that might come up my way after this (wink wink)
On to the lifestyle stuff. The keynote said that one could use the screen on the controller to replace the monitor and the console itself. Did I tell you there’s a mic incorporated in there somewhere? I did, didn’t I. Yeah Take that Face time. Forget Skype gimme a Wii U controller and Video web calling.
I love the idea of using this as tablet. But a tablet with basic stuff. Things like an alarm clock to remind me of Wii Fit session in the morning.
I think that’s all i have. I want you to note that i refused to read any other article dealing or offering information on the coverage of E3 because i didn’t want my opinion to be corrupted by other ideas. So don’t be surprise if the whole article gets a couple of updates over the next few days. With that said i hope you enjoyed reading this 3 part article. Now I can’t wait to read what people are saying.