VW in its new campaign produced a series a shorts, really short (18sec) that put a smile on my face and really hit home. I think at the core of the idea, we can all relate to the now infamous auto-correct function of our smartphones. It even spearheaded great sites like ” damnyouautocorrect.com ” where you can easily spend an hour laughing at what you’re glad didn’t happen to you.
It’s not you
Son you’re adorable
Now I don’t have to tell you that these are going to spread virally over the next few days. But I will. The simplicity, borderline minimalism in these spots is the real drive here. The message is simple and clear and we can all relate to it. Great job.
Unfortunately, i have an issue with this campaign. Whatever happen to not texting and driving? Or maybe i’m the only person who makes the connotation here. When i think cars, and car brands these days i’m thinking of texting while driving rather driving under the influence. VW is not helping here. I get the message the ad is sending (and the context) and salute the execution, but i can’t help but worry about that other aspect.
What do you think?