Japanese creativity has it’s own category and cultural milestone. Today i want to show a commercial that came out this past summer and was part of the “Cool Japan” (Japan’s heatwave was pretty bad). Very funny ad, even if you don’t speak Japanese. The brand produced close to 100 short all available on the product’s homepage. These shorts use the unique sense of humor correlated with having a beer with ice. Well executed campaign. Here’s my favorite short.