Hello World,

The olympic games are just around the corner. I can’t wait for the opening ceremony. China raised the bar last time and I can’t wait to see what England is going to come up with. The british creative community is by far the most innovative (close to the top with Brazil) so this should be exciting.

Before we get there, i want to salute BP’s interactive initiative with augmented reality. BP is one of the official sponsor of Team USA and they just unleashed a digital campaign in partnership with Bloomberg and Facebook.

They created the Facebook BP Team USA page and are inviting Fans to have a face to face with selected athletes hopefuls through augmented reality.

U.S. Olympic and Paraylmpic athletes featured in the exclusive trading card series include:

  • Lolo Jones – Track & Field, 100m Hurdler
  • Tatyana McFadden – Paralympic Cycling, Wheelchair
  • Sanya Richards-Ross – Track & Field, 400m Sprinter
  • Bryan Clay – Track & Field, Decathlon
  • Rudy Garcia-Tolson – Paralympic Swimming, 100m and 200m Swimmer
  • Jonathan Horton – Gymnastics
  • Jerome Singleton – Paralympic Track & Field, 100m and 200m Sprinter
  • Rebecca Soni – Swimming, 100m and 200m Breaststroke
  • Matt Stutzman – Paralympic Archery

The idea is simple. Collect player cards from Bloomberg magazine (Heard businessweek will have then too). Connect to the BP Team USA page and your webcam and AR magic will do the rest.,

Really cool!

Each athlete shares their hopes and dreams, training tips and what it takes to get to the next level. This is my new favorite use of Augmented Reality. AR has a lot of promising capabilities. Can’t wait for what’s next.

In the mean time, take a minute to check those reality trading card series here and head over to their official Facebook page to try it out.



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