Hello world,

Just wanted to share a commercial that just aired. It’s for JCP and I love it!

This commercial really hits the spot. I think that anybody that has ever been confused, deceived or upset after a deal went live can relate to this (price change suck! except when you can cash in lol). Great work on the strategy and kudos to the creative team that brought it to life.

I also like the Facebook app tied into the campaign. You can redeem coupon from the FB page. But instead of just grabbing it, you’ll have to cut it. With virtual scissors. I’m not joking.

The real star on the page is the “No! Meter”. It lets you scream “No!” and release the frustration of confusing deals. A lot of fun! but you might want to wait until you get home to try it. Except if you have a soundproof room in your office, then of course you can go ahead and indulge.

Still i’m curious about the change. Did you know that the interior designer behind the Apple store is involved with JCP new design? Interesting right? we shall wait and see what happens.


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One response to “Enough.Is.Enough

  1. Pingback: “It’s no secret” JC Penney Screwed up | Diary of Traveling souls·

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