Love Letter x Field Notes

Hello World,

Valentines day is around the corner and people are starting to shuffle ideas or recycle ideas to please their partner. I don’t know what i’m going to do yet. I figured a surprise weekend getaway might be too much, and flowers not enough (it’s her least favorite time of the year)…i need to find the right middle. While i’m struggling, somebody did something cool and made a notebook love letter.

It’s a really cool promo for Field Notes notebook and a nice valentine’s day gift. This kind of messages are the ones that really connect with audience. I predicted that Testimonial/DIY videos would be the next cool think for advertising. Is it happening? we’ll see.



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