I’m sure that by now you’ve either seen, shared, or created your own “Sh*t people say”video (maybe all the above). They are more version of that video meme than your imagination can fathom. Just do a quick search online and you’ll see what I mean. But the fundamental question remains: why was it so successful?
The answer is simple: It gave tremendous insight about human experiences (cultures).
In my opinion, “sh*t people say” videos are the visualization of what account planning is about. Getting truthful, raw, and precise insights. Honestly i was a bit skeptical at first, but then people got more more creative and it’s been a joyful ride. But I have to say that I’m quite bored with it now. It’s not exciting anymore. I mean I have an understanding of what “white girls say to black girls”, “African moms say”, and “Rihanna says”. (yeah they’re that random) Now what?
Don’t forget about all the offensive video memes created in this series. It’s as if it was the opportunity for some people to latch out of the stereotypes they had about race, gender and sexual orientation. One of the most fundamental issue with being educated is the sophistication with which people are able to hide their prejudice.
Just think of every time you used “I don’t mean to be rude” or “I don’t want to be offensive/racist but…” Why do you feel the need to add those prefixes to your statements if there’s no prejudice hidden behind your statement? These videos were no exceptions to that rationale. In the name of comedy and comic relief, harsh statements were made. That kind of ruined the experience for me and a lot of people i’m sure.
Then i found this gem.
I was wrong.
This video is an insightful look at how abused children interact with one another. It’s so real, so genuine that you can’t help but to be captivated by the message. Probably one of the best campaigns I’ve seen since the beginning of the year.
“Sh*t people say” videos are a unique way to take a peak into a culture or subculture. More importantly, if used wisely (and that’s the key), they can produce a powerful statement to remove prejudice, or raise awareness about a specific issue. They are a powerful tool to make positive change.
Be the change you want to see.