I just came across this nice little piece from McCann Istanbul for Volkswagen. It’s really nice. I think i love it. Check it out
The simplicity of the execution. It’s so nicely put together than you can help but be amazed and sad at the same time (sad because you didn’t think of it).
The continuous loop. It would have been nice to stop at one point of make the car go out of the frame and add a tagline at the end. That way the message is coherent; if it goes everywhere why be stuck in a loop? Keep us guessing with where it might go next.
It works because:
It’s well put together. The use of the technology is on point. But most of all, it has a wow-factor. At least the first time. And i think it has shelf life and the potential to stay alive online through traffic. Case in point: I’m sharing this now, somebody will be wowed, share in return and now we’re stuck in a loop. Good job.
Now we just wait and see if the sales or at least the test drive went up.