Continuing with the flux on creative inspiration here’s the best print campaign of the year thus far (in my opinion of course).
The idea. The idea is sublime. Using the data to visualize the information and bring the vicious cycle to life is simply amazing.
Why it works
It sticks. This Ad has shelf life. The copy is clear and engaging. The A.D. did a terrific job with the composition.
*Update: This print advertisement was awarded as a Golden Lion at the Cannes Festival this year. I have to say they really deserved to win, i really believe it’s the best print Ad this year thus far. Also they managed to bring to life a major social problem. I invite you to look for the signs of abuse in your social circles. People don’t always come forward with their issues especially children, but if you learn to listen and see the signs you might save a life.*
Break the cycle!
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