Nike Building Twist

Hello world,

Today i bring you an execution from one of my favorite type of media, Projection Mapping. I think it’s should be a must in your campaign just for the viral potential it brings.

After the musical shoes, creative folks over in Japan decided to give the power to people to twist building.


I love

The execution and the idea fits the brand and the product. The tone and the mood created reflects the accessibility of Nike and its versatility.

Why it works

It’s engaging. People are actively using the product and being entertained at the same time. It shoes the quality of the product clearly: lightweight, flexible, portable…dynamic. The viral power of this event is just endless: videos, facebook posts, pictures, tweets and a hashtag #YASEI

…they got everything covered.



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