W+K is on fire with the commercials this Olympics season. (see the “Find your greatness” campaign) We’re not even done here in London that they’re looking towards the games of 2032 in Cairo (?).
The message is clear and simple: Today’s talent, will spark tomorrow’s future. I really think that’s what the Jordan brand is about: Building a legacy.
This raises the question that the ad world has been pondering for the past month…Where is Adidas?