Today’s print ads come from Bonjela, teething/oral care gel. I’m sure we’ve all dealt with the indescribable pain of tooth ache or even a mouth ulcer. There’s no words, i repeat no word to describe that pain, and also the fact that you cannot physically do anything when you’re hit by it.
Bonjela team via Euro RSCG Johannesburg, understand that but also acknowledge the presence of other painful events in your life. The team acknowledge painful events as inevitable, they just don’t want your toothache to be a part of it.
The copy reads: “There’ll be plenty of time for pain.”
Note that all painful events forge character. With that said, go and be awesome.