Lux: Magic Shower.

In an incredible tour of prestidigitation, Lux has been able to transform ladies’ shower rooms across spas, clubs and gyms. The decked the rooms with samples Magic Spell bottles.

The tour the force came with the special ink used in the project. Stickers were made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids. The visual and sensory experience is truly unprecedented. This is in my opinion the first successful  multi sensorial piece.

Bravo Lux. Mind. Blown.

 

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