Fruit of the Loom just unleashed a new wave of commercials created by the fine people of the Richards Group, or as Stan (The Richard in Richards Group) would say “The smartest people in advertising”.
Wonderful execution of a simple idea: Movement. Moreover, they express freedom and love for the movement. The first video is especially impressive. I can’t express how good these are. These spots will fit right in with all the memorable Fruit of the loom ads that came out throughout the years.
Take a look and tell us what you think.
Fruit of the Loom: Rings
Fruit of the Loom: Breakdance
Fruit of the Loom: Backflip
Fruit of the Loom: Trampoline
Fruit of the Loom: Ribbons
Advertising Agency: The Richards Group/Dallas, USA
Agency Producer: Sheri Cartwright
Art Director / Creative Director: David Morring
Copywriter / Creative Director: Tim Tone
Producer: Caroline Pham
DP: Max Goldman
Music: Primal Scream Music
Music EP: Nicole Dionne
Composers / Artists: Mako, Annie Automatic, Gram Rabbit, Mindy Gledhill, Whisper City
Editorial Company: Rock Paper Scissors
Editor: Elliot Graham
VFX Company: A52