Before i get started on this piece, i just want you to take a look at this video. It’s a short documentary shot entirely with Google goggles, “Project Glass”. For this feat, the “Google team” (just the goggles in fact) followed fashion designer Diane von Furstenberg. The documentary takes us into her happenings and musings for the prestigious NYC fashion week.
Take a look
Here are some pictures captured with the “Glass” throughout the show:
Looking at this video i can’t help but get excited about the possibilities that this new hardware is going to bring. Essentially, Project Glass has the potential to reinvent the wheel. The Storytelling wheel that is. Here are the top 3 reasons we’re excited about Project Glass:
Multi timeline storytelling: This is the biggest item on the list for me. I think that this device will give us the opportunity to follow or see a story unfold from multiple angles in real time. Though limited, this documentary is good illustration of what to expect. I would have loved to see more of the details or the workflow that goes into putting a dress together. Showing the dynamic between the designer not liking a cut or a piece of fabric (assistant’s POV) then showing the assistant going through another palette while talking to a seamstress…Seeing the cause and effect of the different timelines and interactions as they happen would be great.
Augmented reality: Ok i lied. This is the feature i’m most excited about. For brands and marketing this is a unique opportunity to be present and actually observe what goes into the decision process. Imagine the google “local” app inside the glasses. It would show you availability, ratings and geolocation in real-time. What if You could sync your phone with the glasses so that once you turn on a specific app, it would “augment” your surroundings in real time. Think about it, Google maps, Navigation, metro locator…you name it. Minority report anyone?
Candid emotions: This is for the planners. It really is the planner’s wet dream to see those candid moments, reactions and emotions that people have when they receive, or interact with the products that we’re advertising. I feel like this could take
the focus group product testing to the next level. With us on the other side of the glass, we can truly observe how people interact and build a report with our products thus gaining genuine insights. (i’m drooling right now.)
Obviously this is not just fairytale talk, there are a lot of quirks that need to be worked out. The biggest issue is definitely Privacy. Then again privacy would be more about Audio than video. If you do a quick search you’ll notice that US laws do a better job of protecting you from audio recording than they do for video. Are we going to have a “release form app” just for Glass?
Second, Hacking. Let me say that one more time. Hacking. I think that covers that.
The last issue I have is finding the answer to this question: Who presses record? The video shows people using it, but after reading more on the topic it seems that the glasses can be remotely activated. uh…no. That’s a no. You mean to tell me that someone can randomly turn it on for me? yeah, that’s not going to work. I really hope i’m wrong about this one.
There you have it. What do you think? Are Google Glasses really the tool we were missing for Transmedia Storytelling?
Let me know.
Source: Project Glass