The is the most clever guerrilla marketing we’ve seen in while. Ultimat Vodka succeeded in intruding the busy life of white collar workers by inviting them to take a break from their 80hrs work week to have a drink. On the house. Brilliant.
They used a business man posing as a window washer to get the point across and establish a connection. Again. Brilliant.
Take a look and let us know what you think.