What is Integrated Advertising? Saatchi & Saatchi has the answer.

Have you ever wondered what Integrated Advertising is? Even better, have you ever struggled to explain what it is you do to your family? Well here’s a video that you can share with people around you…or clients to tell them more about what it is that we do. Sort of.

The explanatory video idea is not novel, but is refreshing. We really like the art direction and the story. It’s very well executed.

Take a look and let us know what you think.

Credits

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov, Shiri Hadar / The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel, Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker, Ariel Levental

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