This is an ambient campaign from SamuSocial we fell in love with. Samusocial invited people to replace their voicemail message with a homeless person’s plea for help.
The result a great transmedia story that reach an entire population and raised money to help homeless people and their families make it through the cruel winter.
Great job here by McCann Brussels who signed the campaign. This ambient piece is another proof that transmedia storytelling is effective, timely and here to stay. It’s time for you to get in the game.