Here’s a look at what advertising does best. Recycle ideas. No that’s not true, we create philosophies, elect presidents and make or break religions. In this case it’s just about the copying part.
In 2010 Toyota introduced to us the Sienna family and their hot new single “Swagger Wagon”
Fast forward 3 years in 2013 and Fiat…well…Just watch.
Oh wait there’s more:
I have to command them on the lyrics. They’re really authentic and i’m sure parents can relate to it. But that fatherhood video…a bit disturbing.
What do you think?
PS: I wonder if Joe La Pompe saw this.