When will agencies learn?

Hello Dotters,

It’s that time of the year again when somebody who had a “great idea” got clearance to produce controversial work.

FORD_INDIA_DOTS

 

You would think that with all that has been happening in India with gender issues, women oppression and abuse, somebody somewhere in the agency would have been like: “hold on guys, this is too much. We can’t do that.” But no, it went into production.

“Leave your worries behind” I understand the dynamic of the idea behind using the reality TV stars power ratio. I actually do. But is this the best execution for that idea? i don’t think so.

I’m just curious to know what the ladies working at that agency thought about that idea and its execution. If they were fine with it…then maybe i missed something.

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