When will agencies learn?

Hello Dotters,

It’s that time of the year again when somebody who had a “great idea” got clearance to produce controversial work.



You would think that with all that has been happening in India with gender issues, women oppression and abuse, somebody somewhere in the agency would have been like: “hold on guys, this is too much. We can’t do that.” But no, it went into production.

“Leave your worries behind” I understand the dynamic of the idea behind using the reality TV stars power ratio. I actually do. But is this the best execution for that idea? i don’t think so.

I’m just curious to know what the ladies working at that agency thought about that idea and its execution. If they were fine with it…then maybe i missed something.


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