7up Melting Vending machine


today we delve in the world of Ambient advertising. For those of you not familiar with it, think of it as the legitimate child of guerrilla marketing and outdoor advertising.

We’ve seen a lot of interesting ambient execution over the time, but this one caught our eyes because of its simplicity and refreshing (almost added citrus flavored) idea.


As the ice melts down, people are invited to grab a drink as well as engaged on twitter as to guess how long it will take the machine to melt. The winners got free packs of the refreshing citrus flavored Did someone say transmedia?


Here’s a look at the machine.

what do you think? Effective?


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