7up Melting Vending machine

Dotters,

today we delve in the world of Ambient advertising. For those of you not familiar with it, think of it as the legitimate child of guerrilla marketing and outdoor advertising.

We’ve seen a lot of interesting ambient execution over the time, but this one caught our eyes because of its simplicity and refreshing (almost added citrus flavored) idea.

7Up

As the ice melts down, people are invited to grab a drink as well as engaged on twitter as to guess how long it will take the machine to melt. The winners got free packs of the refreshing citrus flavored Did someone say transmedia?

 

Here’s a look at the machine.

what do you think? Effective?

Advertisements

Share your opinion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s