Ford: Looking for champions.

In Portugal, Ford just ran an ambient campaign in search of the next football champion. The campaign was simple. They set up a trophy in the middle of one of the busiest street, and challenge people in to lift the trophy. But there’s one catch…

Reminiscent of the King Arthur and Excalibur tale, the trophy was “rigged” to only let children lift the cup. Once lifted, a flash mob of football players would appear and carry the champion. Great idea, wonderful of execution.

Advertising Agency: Wunderman, Portugal


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