What’s a planner without some extensive hours spent observing consumers’ behavior, habits, fears, and hopes. I believe that to be a good planner you need two qualities: Listening and observation. Listening is a skill that alot of people over pass, but as a planner it’s very crucial in order to fully grasp insights. Observation could be translated into a “no-prejudice” mindset where you’re similar to a 7 year old child who’s curious about everything and observe and most importantly asks questions because he/she wants to know more.
These are the articles from my planning journal. Please join the conversation as my overactive left brain shares it’s opinion under the form of the “†Cogito†” section at the end of each article. †Cogito† is a remnant of my left-brain blog “Ideas never really die†”
- CASE STUDY “What can advertising learn from Ryan Leslie?”
- CASE STUDY “ASOS FACEBOOK STORE”
- CASE STUDY “5 Rules to a better QR Code Campaign”
- CASE STUDY “Blogging Better in 6 Steps”
- CASE STUDY “What can we learn from Ken Block”
- CASE STUDY “Adidas Originals–Megalizer“
- CASE STUDY “My flash mob is better than yours. Period”
- CASE STUDY “What does E3 2011 means to Advertising?” Part 1
- CASE STUDY “What does E3 2011 means to Advertising?” Part 2
- CASE STUDY “What does E3 2011 means to Advertising?” Part 3
- Opinion: “Shazam, The QR Code equivalent for TV Commercials?