Today I want to share with you new work from Fanta. They succeeded in creating the world first tastable print advertising. I know advertising wet dreams has been smell-o-vision, but this is as close as we can get for now. This really good work.
Fanta has a new formula and they wanted people to try it without giving them a can. (cheap, lol, i’m teasing) So they pushed the reflection forward and came up with an innovative solution: Infused consumable & tastable paper.
This is really cool and innovative but I personally have some health concern with this. It’s eatable paper sure. It’s infused with the new Fanta formula, fine. But how do you deal with germs? I know i’m being paranoid but I have to ask. How do you make sure that this page is safe to eat as soon as it exited your controlled environment? I mean…waiting rooms+people’s fingers=Germs. That’s my concern. But it’s truly groundbreaking work.
To the OgilvyOne Middle East team, great work, cool innovation. Give me more of that 🙂
/UPDATE/: We found the video explaining the campaign, and it seems the ad is protect by a plastic film. The reader can then remove and taste. Talk about conversation started.
On top of that, people will probably keep with them to share the experience and start conversation with other people in their circle. That’s right #Transmedia.
/End of Update/